WorldFirst is a global foreign exchange and international payments provider, offering multi-currency accounts, competitive FX rates, and seamless payment solutions for businesses and individuals. Our founders lead the team to deliver the best services to worldfirst and alibaba’s team. We delivered 14 websites for different countries.
We partnered with WorldFirst, a global FX and payments provider under Alibaba Group, to develop and launch 14 region-specific websites using a unified multisite WordPress platform. The project focused on delivering a scalable, high-performance digital experience for international users while maintaining seamless global operations.
Our solution included deploying infrastructure across AWS and Alicloud for global scalability, optimizing Core Web Vitals for top-tier site speed, and implementing CI/CD pipelines to support uninterrupted updates. The result was a robust, enterprise-grade platform with 90+ performance scores and reliable, region-specific deployments.
One of the core challenges we tackled was managing seamless deployments across multiple global regions, where localized content and performance consistency were critical. Meeting high industry standards, we focused on optimizing site performance to ensure lightning-fast load times, stable interactivity, and smooth user experiences across all devices. Another key hurdle was implementing a robust CI/CD pipeline capable of handling frequent updates without downtime, guaranteeing uninterrupted operations and maintaining service reliability at scale.
To address these challenges, we implemented a hybrid cloud infrastructure leveraging AWS and Alicloud, enabling global scalability and reliable regional performance. This foundation allowed us to optimize Core Web Vitals across all sites, significantly improving loading speed, interactivity, and visual stability which are key factors for both user satisfaction and search engine ranking. In parallel, we streamlined CI/CD pipelines to support automated, zero-downtime deployments, ensuring continuous feature rollouts and updates without interrupting the user experience or compromising operational efficiency.
As a result, the project consistently achieved 90+ scores in Core Web Vitals across all regional sites, reflecting significant gains in site speed, performance, and user experience. Our optimized deployment strategy enabled seamless updates with minimal downtime, enhancing overall system reliability and ensuring a stable digital presence across diverse markets.
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